A brand centred digital presence
Following the launch of their long term strategic plan, SHP recognised the need for an adaptable, future-proofed digital presence. Their existing digital assets lacked consistency, and their website no longer reflected the company’s ambition or breadth of expertise. We were brought in to develop a new WordPress website alongside a suite of other digital communication tools that would unify their brand and allow consistency at every touchpoint.
SHP’s new website was designed and built from scratch to not only deliver impact but also improve functionality and engagement. The site now includes fully responsive design elements, optimised for both desktop and mobile users. A simple and intuitive navigation system that improves accessibility. A visually dynamic interface, using all of the heavily codified elements of SHP’s new identity – typographic style and distinctive illustration. Finally, improved performance and security, ensuring a fast, scalable, and future-ready platform for the business as it continues to grow.
To ensure that SHP’s new brand translated seamlessly across all digital channels and touchpoints, we also developed social media templates, allowing for easily recognisable content across any of their social channels. We were also mindful that internal communications is equally as important and as such we’ve developed a suit of tells such as PowerPoint presentation templates, animated & custom email signatures along with a host of other business-related templates now held on a centralised server at SHP Group.
SHP Group now has a strong, unified digital presence that reflects their scale, ambition, and industry expertise. Their new website is more than a digital ‘must have’, it’s a statement of intent and a platform for growth, designed to evolve alongside their strategic vision.
