Trends & Looks for 2023
As we are nearing towards the end of the year, we have selected several pieces of well executed design work that feature key trends in design and typography that we believe will be big in 2023. The team at The Brand Nursery will surely be taking inspiration from the work below into 2023…
Human storytelling
A British Original campaign for BA. Limitless executions of relatable reasons to travel and clever timelessly modern art direction.
Retrofuturism
Nostalgia-driven typefaces and dynamic retro colour swatches.
Pantone Color Institute
Fashion colour trends for Autumn/Winter 2022/2023
Mixing the old with the new
Giving Shakespeare a contemporary edge by mixing historical and modern type.
Pasta Dreams: a taste of the 1970’s
Inspired by boiling pasta-like shapes and more than a hint of of nostalgia, the colour palette adds to the 1970’s retro theme. A nod to a time where imaginations were running wild with thoughts of what the future might look like. Collaged dream-scapes made up of ingredients and shapes give the brand a sense of place.
Weezy: standing out in a busy market
Inspired by nostalgic memories of local grocery cornershops with a friendly and entertaining typestyle and eye-catching retail shapes.
A fallback to the comforting past
Symbol, a soulful and handcrafted furniture brand. Designers, fatigued by bright/squishy/meta/etc., will embrace familiar and even historical design over the trends we saw this year.
Slightly chaotic
A more-is-more approach to integrating multiple design styles together in a way that acknowledges the past by yanking it forward.
Noodles: it’s the future
There’s a new generation of consumers out there who buy into food innovation now more than ever. Totally recyclable and sustainable formats, a look that’s full of colour and character and genuinely entertaining.
Clean and engaging
Intriguing imagery and everyday colloquial language make for a clean and striking campaign across all platforms.
Post-Covid drinking preferences
Steering clear of traditional heritage/pastiche, with a cleaner more contemporary take on a spirits brand.
Graphic shapes
Bold graphic shapes, simple typography and natural, tactile substrates.
Accessibility for all
Rebrand for Understood, a non-profit organisation for those who learn or think differently, making certain characters more distinguishable for readers and improving readability.
Futura reimagined
A reimagining of the classic font Futura as a monospaced typewriter font.
Bold geometric
Clean, contemporary and easy to read against a backdrop of colour.
Contemporary elegance
This modern colour palette and elegant serif typeface combine to create a cool, contemporary feel.
