From 3 to 36,000 feet

When it comes to innovation looking or seeking inspiration from often unexpected places is immensely helpful to drive you and your brand forward – and that’s not just looking at products and services but behaviours and actions.

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Covid19 – a greener planet?

Covid19 has dominated 2020 – the global pandemic has conditioned our lives and led to the pausing of many trends and dynamics that had been building momentum in recent years.

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A World of Change

In the midst of a pandemic that has affected almost every aspect of our lives and changed the way we do business, how should brands position themselves in this ‘new normal’?

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The Simpler Life

Why brands are choosing a more stripped back approach to their identities and what is their motivation behind this decision?

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Fit for the future

These have been strange, difficult times but there is an end in sight, so now it is time to look forward.

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Brand storytelling

In order to thrive (or even survive) in this ever changing, digitally-driven world you need to work much harder.

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