When to test, and when to research
The terms ‘research’ and ‘testing’ imply different methodologies and outputs but what’s the difference?
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NPD Testing and Evaluation Research
Looking to launch a new product or extend the range of an existing one? Our research provides powerful consumer evidence to support the potential of new products.
Read MoreOnline Forum Research
Interested in finding out how your brand is perceived? Want to better understand your market place and competitors? Find out how you could benefit from our online forums.
Read MoreThe Fear of Change
Embracing change to keep up with an ever-changing market
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