Category Archives: Thinking

Health Messaging: Lessons from Paris

SIAL 2024 – making bold health claims

A Connected Future Travel Experience

A glimpse into the future of travel

Opening doors. Opening minds.

Workshops are a key tool within our methodology in order to help move a brand development process forward.

What’s new in New York 2024?

The Magnificent Seven – emerging trends from the 2024 Fancy Food Show

Growing Brands Sustainably

Building sustainability into the future of your brand or organisation

New Food Drivers for 2024

We’ve synthesised all our learning down to arrive at three New Food Drivers we believe will be important as we move through the next decade…

Anuga: ‘A World of Packaging’

Held very two years in Cologne, it has almost 8,000 exhibitors from around 120 countries and is a truly global event.

When to test, and when to research

The terms ‘research’ and ‘testing’ imply different methodologies and outputs but what’s the difference?

NPD Testing and Evaluation Research

Looking to launch a new product or extend the range of an existing one? Our research provides powerful consumer evidence to support the potential of new products.

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